DeltaTrak’s UBQ Network Provides Digital Ecosystem for Agri-Food Industry

DeltaTrak launched the UBQ Network, an all-in-one platform tailored for the North American produce and grocery markets.

Korta Adobe Stock 83139402
Korta AdobeStock_83139402

DeltaTrak launched the UBQ Network, an all-in-one platform tailored for the North American produce and grocery markets. This digital marketplace initially connects 25 leading service providers with 5,000 North American and 25,000 global customers to simplify cold chain management, ensure regulatory compliance and enhance sustainability.

“We created the UBQ Network to meet the changing demands of the produce industry, ensuring that even the most demanding produce categories arrive on time in optimal condition to maximize consumer satisfaction,” says Karl McDermott, chief SaaS officer of UBQ Network. “By addressing these new challenges, our platform not only reduces waste but also supports sustainability goals and positively impacts costs and working capital—a key consideration for executives in the produce industry.”

 

Key takeaways:

  • The UBQ Network streamlines these processes into a single platform offering state-of-the-art digital cold chain logistics, seamless collaboration and data-driven business intelligence, all from a simple-to-use interface.
  • The UBQ Network plans to offer “try-and-buy” and “pay-as-you-go,” pricing and service models to meet the produce industry’s diverse needs. 
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